Photography takes an instant out of time, altering life by holding it still.
"When people ask us what photography equipement we use, we tell them our eyes"
— Els & Joël
WHITE WØLF — offshoot of Woodland Studio —is an initiative by Els Gielen & Joël Neelen. Els is a professional photographer, while Joël approaches the camera with the eye of a graphic designer. Together, we explore the art of storytelling through photography, using images to convey ideas, emotions, and perspectives.
Everyone has a story, and at their core, all stories share one thing: they start from nothing. Can photography tell a story? Can a single image capture tension, inspiration, and emotion without words? In visual storytelling, images are arranged — either chronologically or as a series — with the goal of immersing the viewer, shaping their perception, and leaving a lasting impression.
We focus on specific objects or subjects, creating series through repetition. By placing the same item in different environments, we invite the audience to engage with the artifact in new ways. Our free work revolves around iteration, yet each variation reveals something new. We hope you enjoy exploring our images.
WOODLAND STUDIO is our creative studio, specializing in visual communication. Our goal? Clear, unpretentious, and impactful storytelling.